The founders of 80/35 had a vision: to create a nationally recognized music event and prove, once and for all, that Des Moines isn’t boring. But they had obstacles. As the first event of its kind – in a medium-sized Midwestern city – the organizers struggled to attract big-name acts and big-city crowds.

MY PART
The magic of 80/35 comes to life on social media and broadcast. During the brand development, I worked on producing social media content to promote the event and boost ticket sales. This involved taking elements from illustrations and cohesively stitching images and illustrations together.